In Startup Trek’s view, Twitter is likely the most “disruptive” startup to emerge since Google’s emergence ten years ago; and perhaps since the arrival of the personal computer era back in 1982. According to just released primary research, Twitter is about to pass LinkedIn in daily uniques @~11.5M uniques/mo in April, 2009. LinkedIn has 35M registered users, but only 11.5M use the site at least once monthly.  LinkedIn’s traffic profile has been sideways for some time.  Unlike Facebook, only a small percentage of LinkedIn access is via RSS/XML, or mobile devices, which are a bit more difficult to track.

In reviewing his past 24 months investment of time and money ($20/mo premium subscription) into his LinkedIn account, Bell says: “What I came to realize that despite putting a LOT of effort into my LinkedIn account, all I was doing was building a glorified resume. But… I’m not looking for work. And Recruiters are dropping LinkedIn en masse’, in favor of ZoomInfo. A senior recruiter told us “trust me, any recruiter that finds you on LI isn’t one you’d want to speak with; everyone uses ZoomInfo now”. a job. LinkedIn is rapidly losing it’s core “paying” Demographic, the recruiters. More on this topic in a few days.