LeadsCon Las Vegas Plenary Tues AM Feb 28 2012
This week the StartupTrek team was immersed in LeadsCon, which one of the biggest, best conferences covering lead generation, which constitutes about 30% of the $475B annual global advertising and marketing spend worldwide.
Our focus, of course was to learn as much as possible about new online technology being developed by technology startup companies, for the lead generation and advertising industry. We visited with, and attended sessions featuring some of those companies including Twilio, eLocalListing, and others; we’ll report on those visits here, as this post is updated.
Here’s a photo of the plenary session; we’ll update this post to add photos and notes from the conference sessions which are listed below, and from our sweeps of the trade show floor.
Monday, February 27, 2012 |
|
| 1:00pm – 7:00pm | Registration Desk Open |
| 1:00pm – 7:00pm | Exhibitor Move In |
| 1:00pm – 7:00pm | Lead Buyer Summit |
Tuesday, February 28, 2012 |
|
| 7:00am – 5:00pm | Registration Desk Open |
| 7:00am – 11:00am | Exhibitor Set-up |
| 9:00am – 12:00pm | General Sessions |
| 9:00am – 9:45am | Keynote – Michael Norton – The IKEA Effect |
| 9:45am – 10:25am | LCLV ’12 State of Industry |
| 10:30am – 11:15am | Creating the Next Big Thing |
| 11:15am – 11:35am | You’re Buying Crap – More Than You Would Ever Know |
| 11:40am – 12:00pm | Understanding The Future of Media – Amplification |
| 12:00pm – 2:00pm | Lunch |
| 12:00pm – 6:00pm | Exhibit Hall Opens |
| 2:00pm – 5:00pm | Breakout Sessions: Education Track |
| 2:00pm – 2:30pm | Call Verified Leads – An Inside Look |
| 2:30pm – 3:00pm | Multi-channel – How Offline Impacts Online |
| 3:00pm – 3:30pm | Call Center Best Practices |
| 3:30pm – 4:00pm | A Return to Growth and The Future Landscape of Regulation |
| 4:00pm – 4:30pm | Avoiding a Race to the Bottom |
| 4:30pm – 5:00pm | New Technology Showcase |
| 2:00pm – 5:00pm | Breakout Sessions: Financial Services Track |
| 2:00pm – 2:30pm | Inside the Great Big Ping Tree Circle Jerk |
| 2:30pm – 2:50pm | What the Agents Have to Say |
| 2:50pm – 3:30pm | Is “Lead Gen” a Dirty Word? |
| 3:30pm – 4:00pm | Mobile Marketing for Lead Generators |
| 4:00pm – 4:30pm | Avoiding the Race to the Bottom |
| 4:30pm – 5:00pm | Innovation in Mature Markets |
| 2:00pm – 5:00pm | Sponsored Workshops |
| 5:00pm – 6:00pm | Kick Off Reception in Exhibit Hall |
Wednesday, February 29, 2012 |
|
| 8:00am – 3:00pm | Registration Desk Open |
| 7:00am – 9:00am | Continental Breakfast |
| 9:00am – 12:00pm | Breakout Sessions: Insights Track |
| 9:00am – 9:30am | Sight Sound and Motion |
| 9:30am – 10:00am | Operating Abroad – International Lead Generation |
| 10:00am – 10:30am | Med Gen – Unlocking The Next Billion Dollars |
| 10:30am – 11:15am | Unlocking New Traffic Channels – Twitter, Facebook, & More |
| 11:15am – 11:30am | Lead Gen for Lead Generators |
| 11:30am – 12:15pm | Creating Scale AND Longevity |
| 9:00am – 12:00pm | Case Studies Track |
| 9:00am – 9:30am | Your Landing Pages Suck and Here Is Why |
| 9:30am – 10:00am | Secrets of Click to Call |
| 10:00am – 10:30am | Optimizing Leads Across Every Channel |
| 10:30am – 11:00am | How to Make Display Work for Lead Gen |
| 11:00am – 11:30am | Lessons in Liquidity |
| 11:30am – 12:00pm | Data Driven Lead Purchasing |
| 9:00am – 12:00pm | Sponsored Workshops |
| 12:00pm – 2:00pm | Lunch |
| 12:00pm – 5:00pm | Exhibits Open |
| 2:00pm – 5:00pm | Sponsored Workshops |
| 2:00pm – 5:00pm | Sponsored Workshops |
| 4:00pm – 5:00pm | Wrap-Up Reception in Exhibit Hall |
| 5:00pm – 10:00pm | Exhibitor Move-Out |
| 10:00pm – ??? | Official Conference After Party |