LeadsCon Lead Generation, Advertising and Marketing Conference in Las Vegas, Nevada

LeadsCon Las Vegas Plenary Tues AM Feb 28 2012
LeadsCon Las Vegas Plenary Tues AM Feb 28 2012

This week the StartupTrek team was immersed in LeadsCon, which one of the biggest, best conferences covering lead generation, which constitutes about 30% of the $475B annual global advertising and marketing spend worldwide.

Our focus, of course was to learn as much as possible about new online technology being developed by technology startup companies, for the lead generation and advertising industry.  We visited with, and attended sessions featuring some of those companies including Twilio, eLocalListing, and others; we’ll report on those visits here, as this post is updated.

Here’s a photo of the plenary session; we’ll update this post to add photos and notes from the conference sessions which are listed below, and from our sweeps of the trade show floor.

Monday, February 27, 2012

1:00pm – 7:00pm Registration Desk Open
1:00pm – 7:00pm Exhibitor Move In
1:00pm – 7:00pm Lead Buyer Summit

Tuesday, February 28, 2012

7:00am – 5:00pm Registration Desk Open
7:00am – 11:00am Exhibitor Set-up
9:00am – 12:00pm General Sessions
9:00am – 9:45am Keynote – Michael Norton – The IKEA Effect
9:45am – 10:25am LCLV ’12 State of Industry
10:30am – 11:15am Creating the Next Big Thing
11:15am – 11:35am You’re Buying Crap – More Than You Would Ever Know
11:40am – 12:00pm Understanding The Future of Media – Amplification
12:00pm – 2:00pm Lunch
12:00pm – 6:00pm Exhibit Hall Opens
2:00pm – 5:00pm Breakout Sessions: Education Track
2:00pm – 2:30pm Call Verified Leads – An Inside Look
2:30pm – 3:00pm Multi-channel – How Offline Impacts Online
3:00pm – 3:30pm Call Center Best Practices
3:30pm – 4:00pm A Return to Growth and The Future Landscape of Regulation
4:00pm – 4:30pm Avoiding a Race to the Bottom
4:30pm – 5:00pm New Technology Showcase
2:00pm – 5:00pm Breakout Sessions: Financial Services Track
2:00pm – 2:30pm Inside the Great Big Ping Tree Circle Jerk
2:30pm – 2:50pm What the Agents Have to Say
2:50pm – 3:30pm Is “Lead Gen” a Dirty Word?
3:30pm – 4:00pm Mobile Marketing for Lead Generators
4:00pm – 4:30pm Avoiding the Race to the Bottom
4:30pm – 5:00pm Innovation in Mature Markets
2:00pm – 5:00pm Sponsored Workshops
5:00pm – 6:00pm Kick Off Reception in Exhibit Hall

Wednesday, February 29, 2012

8:00am – 3:00pm Registration Desk Open
7:00am – 9:00am Continental Breakfast
9:00am – 12:00pm Breakout Sessions: Insights Track
9:00am – 9:30am Sight Sound and Motion
9:30am – 10:00am Operating Abroad – International Lead Generation
10:00am – 10:30am Med Gen – Unlocking The Next Billion Dollars
10:30am – 11:15am Unlocking New Traffic Channels – Twitter, Facebook, & More
11:15am – 11:30am Lead Gen for Lead Generators
11:30am – 12:15pm Creating Scale AND Longevity
9:00am – 12:00pm Case Studies Track
9:00am – 9:30am Your Landing Pages Suck and Here Is Why
9:30am – 10:00am Secrets of Click to Call
10:00am – 10:30am Optimizing Leads Across Every Channel
10:30am – 11:00am How to Make Display Work for Lead Gen
11:00am – 11:30am Lessons in Liquidity
11:30am – 12:00pm Data Driven Lead Purchasing
9:00am – 12:00pm Sponsored Workshops
12:00pm – 2:00pm Lunch
12:00pm – 5:00pm Exhibits Open
2:00pm – 5:00pm Sponsored Workshops
2:00pm – 5:00pm Sponsored Workshops
4:00pm – 5:00pm Wrap-Up Reception in Exhibit Hall
5:00pm – 10:00pm Exhibitor Move-Out
10:00pm – ??? Official Conference After Party


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