Today, in late 2011, the internet is serving large enterprises, those with typically over 500 employees, rather well.  But… smaller companies are having difficulty leveraging the power of the internet to bring in new customers (sales). Kinesis has architected, tested, and is now deploying a powerful HTML5 network of machines, called “SIMA’s” (Smart Internet Marketing Agents) to solve this problem.  The company’s mission is  “To bring new customers (money) to small and medium scale businesses in North America, Western Europe, Asia, and the developing countries… by more efficiently delivering the power of the internet.”.

Kinesis’ approach to solving this problem is radically different than what has been done before.  The Company is applying for patents on it’s core SIMA, HTML5-based customer acquisition technology.

Kinesis is led by Steve W. Bell, serial entrepreneur, who holds a Master’s Degree in MS CS/EE from U.C. Berkeley (1979).  He spent the first 8 years of his career at Bell Telephone Laboratories in Holmdel, NJ where he received patents for his work in the field of Telecommunications and Integrated Circuit Design.  He spent 15 years in the field of Network Switching and Routing, and was the founder of Bell Technology Group Inc. (BTGI), one of Silicon Valley’s most successful Board-level technical and business strategy, boutique consultancies.<br>

In 1997, Bell founded the Silicon Valley Networking Lab (SVNL) which he sold to HP-Agilent in 2000 (SVNL was Agilent’s first acquistion, 4 days after HP split into HP-Agilent); Bell was the founding CEO and the sole Angel investor in the operation, which certified $150M of Wi-Fi products.  SVNL played a key role in commercializing Wi-Fi, certifying the first 7,000 Wi-Fi products over 7 years at labs in San Jose, London, and Tokyo.   In 2002, after integrating SVNL into HP and opening labs in Europe and Asia, he began studying and experimenting with internet technologies.

In Jan 2010 Bell founded Redmond Internet Marketing, Inc. in Redmond, WA.  “What I learned was that the whole field of internet marketing is upside down – it’s the wrong approach to solve the problem of bringing the power of the web to smaller and medium scale businesses”, Bell says.  “Kinesis is going after this problem with a radical, disruptive technological approach which, like Salesforce.com’s “Software Free” ethos, is “Technology Free” – web technology, that is, from the perspective of the customer.

In forming Kinesis, Bell is assisted by a cadre of seasoned Silicon Valley veterans from leading web firms who round out the management team, and a capable Board of Advisers who play a hands-on role.  Kinesis is currently raising a $1M Angel round under a convertible note, and will immediately commence raising a $10M “A” round of venture capital.  According to Bell, “this venture has immense potential, and we owe it to all the frustrated small businesses out there to solve this problem – bringing the power of the web within their reach, to help them grow their businesses.  That’s a very rewarding task to take on”.

Additional Relevant Information: 

People and organizations supporting the formation, launch, and growth of Kinesis, Inc.:

Legal: Steve Clinton, Senior Partner, Private Equities and Venture Capital Foley & Lardner LLP,  Palo Alto & San Francisco CA officesAccounting: John Sensiba, Managing Partner Sensiba San Felippo LLP,Pleasanton, CA Headquarters OfficeBanking: Rob Fernandez, Vice President & Group Manager Wells Fargo Technology & Venture Capital Group, San Jose, CA Office

Connection to Academia: Orfalea School of Business Dr. Jeffrey Danes, Dr. Jonathan York, and Dr. Jeff Hess California Polytechnic Univ (Cal Poly / CSU), San Luis Obispo, CA

ERP platform: Cloud-based SAP “Business By Design” (‘BYD’): Dan Finley, Cayla McAllister, Kurtis Carter, J. Bell, David Fellers, & Co. SAP Inc., & Bramasol Inc. Philadelphia, PA and South San Francisco, CA

Question:  What’s with the GOLD in Kinesis’ Logo?

Gold symbolized quality, serves as “the fourth currency” worldwide, and is created when energy is released.

Gold was integral to the logo of Mr. Bell’s boutique networking industry consultancy BTGI; his SVNL lab; and Kinesis’ founder attaches Gold paper clips to business cards, important notes, and letters.

Kinesis’ is creating The Gold Standard for Small and Medium Enterprise Marketing.

Here are some interesting facts about Gold:

Gold: ‘the fourth currency’, the symbol of quality, is formed in trace elements when a star explodes (a nuclear supernova explosion). Gold melts at 1064.3 degrees Centigrade, can conduct both heat and electricity, and never rusts.Gold is so rare that all the ‘known Gold’ mined to date, would fit into four Olympic-size swimming pools.

Question: What’s with the name, Kinesis?

A Kinesis, in the hard sciences, is non-directional motion (Kinetic energy) in response to a stimulus. Kinesis’ brings quality energy, simplicity, and efficiency into the marketing process for small and medium scale businesses, in a disruptive fashion by leveraging cutting-edge cloud-based HTML5 technology.

Investor Contact:

Investors should contact Kinesis Legal Counsel, Mr. Steve Clinton at Foley Lardner, Palo Alto CA.

Kinesis, Inc. expects to make it’s public debut at an internet advertising and marketing conference in NYC Feb, 2012.

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